The Dog Trainer’s Bible

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• WARNING: THIS IS UNLIKE ANY OTHER TRAINING BOOK. It will show you how to train any dog, irrespective of age, breed, or past experiences, very quickly and with methods that work using the dog’s natural instincts. The training is balanced using both positive and negative reinforcement that not only trains superbly but also increases the bond between dog and owner.

• Many people have now come to realise that purely positive training methods rarely work for problem behaviours. You can’t stop aggression or fix a poor recall with treats or a well-intentioned word of praise. The author has years of experience not only training dogs but specifically in stopping problem behaviours that many books do not care to mention, nor address.

• Problems such as chasing (cars, cyclists, animals, etc), aggression, digging, shyness, pulling, barking, recall, house training, jumping up on people are tackled head-on and easily fixed, quickly and effectively. The author has successfully rehabilitated dozens of dogs that were in the last chance saloon and would have been put to sleep if his training was ineffective. He has a unique perspective that cuts to the chase in dealing with any problem. Take problem recall for example. Most owners will see this as the dog running off. Whilst this is true, the author sees it primarily that the dog doesn’t know or care where her owner is. This is the reason for the problem. If you train the dog to be attentive to YOU and your movements, then she will not run away. Do you see the distinction?

• You will also be shown how to effectively train a new range of useful behaviours such as ; Leave, Take, Fetch, walk without pulling, watchdog training, Recall, easy house training, and much more. These things can be taught easily and in a very quick time, unlike traditional methods that are typically time-consuming. Reinforcement training is not new, but the way Mark Telford uses it and teaches it is completely different from anything you’ll have experienced before. The dog learns very quickly and remembers each exercise. He/she will also display an enthusiasm for training that needs to be seen to be believed.

• Mark Telford tells and shows you that problem behaviour is actually easier to stop and takes less time (when done right) than training new behaviours. If this seems alien to your thinking and experience thus far, this book is definitely for you. The psychology behind each exercise is easily explained and also the reason why the methodology works. At first glance, it may seem that this is a book for beginners. That couldn’t be farther from the truth. The book is written so that anyone, even those with very limited training experience can use it. It is written both simply and comprehensively. Many people will read this book and become trainers themselves. The book reveals the secrets of dog training that professional dog trainers do not want you to know. Whatever your level of experience, there is something for everybody in this book.

• Possibly, 90% of pet owners fail to understand how a dog thinks. This book, whilst primarily a training book, explains why people so often go wrong when training by failing to understand how the dog thinks. You will develop the right mindset necessary to train quickly and effectively. Over the past twenty years or so there has been a huge movement towards  purely positive methods of dog training. It would be fantastic if all problem behaviours could be fixed with treats and praise, but the brutal truth is that this is not the case and millions of people that have bought purely positive books expecting this to fix their problems have been left disillusioned, disheartened and cheated when these books either ignore real problems or fail to deliver solutions that work. Whilst purely positive training methods always sound good and read well, many people are now disillusioned from buying and reading book after book that doesn’t enable them to fix their dog’s problems. This book uses positive/variable reinforcement for training new behaviours, balancing that with negative reinforcement for problem behaviours. It is the Author’s assertion that many dog behaviour problems simply cannot be addressed by purely positive methods, irrespective of the many Author’s who have jumped on the “All Positive” bandwagon simply because it’s in vogue and they’re profiting from it, regardless of the fact their books and methods are at best a nice read, when it comes to addressing real world problems. It’s debatable if these Authors have actually trained many dogs.

• The book is written as concisely as possible and gets you training very quickly. It’s written in simple language, free of scientific and psychological jargon that taints so many books on dog training and behaviour, particularly those written by anyone of a scientific background. Many dog books are written in stilted language that most people find difficult to understand, much less put into practice. By comparison, Mark Telford has worked directly with dogs for over thirty years, first as a greyhound breeder and trainer, then in obedience work and fixing problem behaviour.

• You can read the book in its entirety before starting, or jump right in and train as you go. If your experience is limited, Mark recommends you read it through first in order to grasp the basic fundamentals as it’s important to understand why you do what you’re doing. It’s not a huge book, but it covers a lot of ground very quickly, yet thoroughly. It’s been designed to be used by anyone from a complete novice to those with varying levels of experience.

• If you’ve every marvelled at famous dog films or admired the loyalty portrayed by Greyfriars Bobby, the little Skye Terrier that slept on his master’s grave years after his death, watched sheepdog trials on television or enjoyed any popular dog movie or book, all great dogs with fantastic character traits such as loyalty, devotion, faithfulness etc have one thing in common. That one thing is training.

• Few dogs are natural people pleasers. For the most part they want to please themselves and act selfishly or from instinct. If the dog enjoys something, he’ll do more of it. If there’s a consequence to something that’s more unpleasant than the action itself, he’ll stop that action. I know there is always the exception to any rule and occasionally someone gets a dog that is naturally great and the dog requires no behaviour fixing. They’re the exception to the rule and are few and far between.

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